Workshop on Go-To-Market, Brand Building and Digital Marketing
The workshop "Go-To-Market, Brand Building and Digital Marketing" held on April 26, 2023, organised by PDEU IIC in collaboration with Fundenable, aimed to assist start-ups in analysing, reviewing, and planning their marketing and branding strategies. The event focused on providing expert guidance in three key areas: go-to-market strategies, branding, and digital marketing. The purpose was to equip start-ups with the necessary knowledge and tools to develop effective marketing approaches and establish a strong brand presence in the digital landscape.