Amounee is a start-up working to connect Indian handlooms and textile artisans directly to the urban market. They provide a digital platform for the artisans to directly interact with customers, thereby eliminating the middlemen. The urban customers, in return, get 100% authentic and certified products; thus eliminating the mismatch in cost factor and avoiding threats of cheap imports. They help to generate direct income, employment & certification for the artisans.